Comments on: Ugly Squeeze Pages and Design

By: Andy Roberts

Andy Roberts — Fri, 25 Jan 2008 11:17:50 +0000

I wonder if they’re not meant for us. The social context in which people have been brought up comes into play, and what looks sincere and exciting to some people just looks naff and corny to others. So the design of these ugly squeeze pages has been perfected for the American market and won’t always transfer to other cultures.
Unless the evidence show the contrary of course.

By: Colin

Colin — Sat, 12 Jan 2008 04:21:44 +0000

I’m thinking of some of the eBay ads I have seen. One was for renting a “dead man” actor. It was a pretty crappy ad but I read the whole thing. I think a nice or crappy design depends on your subject matter. I know one thing- some “nice” layouts can sap the energy right out of the content.

By: Davinian

Davinian — Sat, 12 Jan 2008 00:49:14 +0000

@Colin, I know what you mean – but perhaps the nicer looking pitch pages come across differently, so we don’t seem them as pitch pages at all.

I’m still playing with ideas – shall I use a nice or crappy design?

By: Colin

Colin — Fri, 11 Jan 2008 23:47:13 +0000

I’ve noticed a lot of successful pitch pages that push making money online look like crap. I wonder if nice looking graphics distract the focus of readers, or make them suspicious of the message. Plain crappy words are raw and direct – maybe our minds like that sort of thing.

By: Bush Mackel

Bush Mackel — Sat, 05 Jan 2008 18:09:20 +0000

I’ve had little experience with this… Mainly my 5 minute stint in the land of affiliate marketing. I had some decent results, but they were tempered with the money I spent in AdWords driving traffic in. I think when I get some more time, I’m going to make the trip into affiliate marketing land again, and probably using a bit of design.

Oh you know, (I just remembered), I got somebody to design a landing page for me last time. Much better than the usual ones (like in your example), and obviously it kinda worked too. (#):)